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About me
I’m passionate about connecting people and ideas, exploring new directions, and pushing beyond comfortable boundaries. This is a space where I share what I’m building, learning, and thinking with curiosity and a relentless pursuit of excellence.
Experience
Growth, Gripp
2025 - now
Developing and leading Gripp's growth strategy across acquisition, lifecycle, and brand as the first marketing hire.
Launching paid, SEO, referral, and content programs to drive user growth and pipeline.
Building analytics and experimentation frameworks to guide performance and strategic decisions.
Growth, Gripp
2025 - now
Developing and leading Gripp's growth strategy across acquisition, lifecycle, and brand as the first marketing hire.
Launching paid, SEO, referral, and content programs to drive user growth and pipeline.
Building analytics and experimentation frameworks to guide performance and strategic decisions.
Growth, Gripp
2025 - now
Developing and leading Gripp's growth strategy across acquisition, lifecycle, and brand as the first marketing hire.
Launching paid, SEO, referral, and content programs to drive user growth and pipeline.
Building analytics and experimentation frameworks to guide performance and strategic decisions.
Digital Marketing, Vero Fiber
2024 - 2025
Led multi-channel digital acquisition strategy across paid channels and newly launched fiber markets.
Executed paid social and audience testing programs to improve conversion efficiency and return on ad spend.
Directed integrated marketing across digital, direct mail, email, and print to scale brand awareness and customer acquisition.
Digital Marketing, Vero Fiber
2024 - 2025
Led multi-channel digital acquisition strategy across paid channels and newly launched fiber markets.
Executed paid social and audience testing programs to improve conversion efficiency and return on ad spend.
Directed integrated marketing across digital, direct mail, email, and print to scale brand awareness and customer acquisition.
Digital Marketing, Vero Fiber
2024 - 2025
Led multi-channel digital acquisition strategy across paid channels and newly launched fiber markets.
Executed paid social and audience testing programs to improve conversion efficiency and return on ad spend.
Directed integrated marketing across digital, direct mail, email, and print to scale brand awareness and customer acquisition.
Digital Marketing, Fluid Truck
2022 - 2024
Developed and managed paid digital strategy, driving over 50% of customer acquisition.
Executed full-funnel paid media, audience segmentation, and creative testing to optimize performance.
Improved website UX and conversion flows to increase engagement and retention.
Digital Marketing, Fluid Truck
2022 - 2024
Developed and managed paid digital strategy, driving over 50% of customer acquisition.
Executed full-funnel paid media, audience segmentation, and creative testing to optimize performance.
Improved website UX and conversion flows to increase engagement and retention.
Digital Marketing, Fluid Truck
2022 - 2024
Developed and managed paid digital strategy, driving over 50% of customer acquisition.
Executed full-funnel paid media, audience segmentation, and creative testing to optimize performance.
Improved website UX and conversion flows to increase engagement and retention.
Digital Marketing, Dataguard
2018 - 2021
Developed SEO, paid media, and content strategies to increase traffic, leads, and return on investment across multiple brands.
Launched and scaled Medical Waste Pros and Electronics Recycling Finder, and managed digital growth for Record Nations and Shred Nations.
Redesigned website UX and conversion paths to improve engagement, performance, and lead generation.
Digital Marketing, Dataguard
2018 - 2021
Developed SEO, paid media, and content strategies to increase traffic, leads, and return on investment across multiple brands.
Launched and scaled Medical Waste Pros and Electronics Recycling Finder, and managed digital growth for Record Nations and Shred Nations.
Redesigned website UX and conversion paths to improve engagement, performance, and lead generation.
Digital Marketing, Dataguard
2018 - 2021
Developed SEO, paid media, and content strategies to increase traffic, leads, and return on investment across multiple brands.
Launched and scaled Medical Waste Pros and Electronics Recycling Finder, and managed digital growth for Record Nations and Shred Nations.
Redesigned website UX and conversion paths to improve engagement, performance, and lead generation.
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