•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
17
•
•
18
•
•
19
•
•
20
•
•
21
•
•
22
•
•
23
•
•
24
•
•
25
•
•
•
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
17
•
•
18
•
•
19
•
•
20
•
•
21
•
•
22
•
•
23
•
•
24
•
•
25
•
•
26
•
•
27
•
•
28
•
•
29
•
•
30
•
•
•
•
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
•
•
Who We Are Video Series
Role:
Digital Marketing Specialist
Focus:
• Brand
• Culture
• Storytelling
Contribution:
• Concept
• Filming
• Editing
• Distribution
Year:
2022
Type:
Video Series
A five-part video series introducing the
people, personalities, and perspectives
behind Dataguard USA's leadership
team.
Who We Are
Video Series
A five-part video series introducing the
people, personalities, and perspectives
behind Dataguard USA's leadership
team.
Role:
Digital Marketing Specialist
Focus:
• Brand
• Culture
• Storytelling
Contribution:
• Concept
• Filming
• Editing
• Distribution
Year:
2022
Type:
Video Series
01 // The Context
Dataguard USA had grown from a small startup into a national organization, but much of the company's public-facing presence naturally focused on its services and technology.
Who We Are was created to show another side of the company: the people behind it.
The series introduced members of Dataguard's leadership team through short-form profiles that combined their professional responsibilities with the interests, experiences, and personalities they brought to the organization.
02 // The Concept
Rather than producing traditional executive profiles centered exclusively on roles and accomplishments, each installment paired professional perspective with personal details.
From scuba diving and ice hockey to family and the things that drive them, the contrast helped make each profile feel less like a corporate biography and more like an introduction
03 // The Series
Together, the five profiles created a broader portrait of Dataguard through the people responsible for leading it.
01
Samantha Masters
Digital Marketing Manager
02
Diane Janson
Digital of Technology
03
Cindy Laczkowski
Vice President of Phone Sales
04
Melinda Powelson
Chief Executive Officer
05
Rand LeMarinel
Chief Operations Officer
ARCHIVED
Original film is no
longer publicly
available.
01
Samantha Masters
Digital Marketing Manager
02
Diane Janson
Digital of Technology
02
Diane Janson
Digital of Technology
03
Cindy Laczkowski
Vice President of
Phone Sales
03
Cindy Laczkowski
Vice President of Phone Sales
04
Melinda Powelson
Chief Executive
Officer
04
Melinda Powelson
Chief Executive Officer
05
Rand LeMarinel
Chief Operations
Officer
05
Rand LeMarinel
Chief Operations Officer
ARCHIVED
Original film is no
longer publicly
available.
04 // The Approach
The series used a consistent format across profiles while allowing each subject to shape the story.
Professional responsibilities established each person's role within the organization, while personal questions and details provided a more informal view of the individual behind the title. Together, the five profiles created a broader portrait of Dataguard through the people responsible for leading it.
04 // The Approach
The series used a consistent format across profiles while allowing each subject to shape the story.
Professional responsibilities established each person's role within the organization, while personal questions and details provided a more informal view of the individual behind the title. Together, the five profiles created a broader portrait of Dataguard through the people responsible for leading it.
03 // The Series
Together, the five profiles created a broader portrait of Dataguard through the people responsible for leading it.
01
Samantha Masters
Digital Marketing Manager
02
Diane Janson
Digital of Technology
03
Cindy Laczkowski
Vice President of Phone Sales
04
Melinda Powelson
Chief Executive Officer
05
Rand LeMarinel
Chief Operations Officer
ARCHIVED
Original film is no
longer publicly
available.
05 // My Role
I was involved throughout the series' development, helping shape the concept and format before supporting production, filming, editing, and distribution.
Working across five individual profiles required maintaining a consistent identity for the series while allowing each leader's personality and perspective to remain the focus.
06 // The Result
Who We Are became a five-part leadership series that gave Dataguard a more personal way to introduce the people behind the organization.
Together, the films documented different functions, personalities, and perspectives across the company's leadership team while creating a consistent piece of employer and brand storytelling.
01 // The Context
Dataguard USA had grown from a small startup into a national organization, but much of the company's public-facing presence naturally focused on its services and technology.
Who We Are was created to show another side of the company: the people behind it.
The series introduced members of Dataguard's leadership team through short-form profiles that combined their professional responsibilities with the interests, experiences, and personalities they brought to the organization.
02 // The Concept
Rather than producing traditional executive profiles centered exclusively on roles and accomplishments, each installment paired professional perspective with personal details.
From scuba diving and ice hockey to family and the things that drive them, the contrast helped make each profile feel less like a corporate biography and more like an introduction
05 // My Role
I was involved throughout the series' development, helping shape the concept and format before supporting production, filming, editing, and distribution.
Working across five individual profiles required maintaining a consistent identity for the series while allowing each leader's personality and perspective to remain the focus.
06 // The Result
Who We Are became a five-part leadership series that gave Dataguard a more personal way to introduce the people behind the organization.
Together, the films documented different functions, personalities, and perspectives across the company's leadership team while creating a consistent piece of employer and brand storytelling.
01 // The Context
Dataguard USA had grown from a small startup into a national organization, but much of the company's public-facing presence naturally focused on its services and technology.
Who We Are was created to show another side of the company: the people behind it.
The series introduced members of Dataguard's leadership team through short-form profiles that combined their professional responsibilities with the interests, experiences, and personalities they brought to the organization.
02 // The Concept
Rather than producing traditional executive profiles centered exclusively on roles and accomplishments, each installment paired professional perspective with personal details.
From scuba diving and ice hockey to family and the things that drive them, the contrast helped make each profile feel less like a corporate biography and more like an introduction
04 // The Approach
The series used a consistent format across profiles while allowing each subject to shape the story.
Professional responsibilities established each person's role within the organization, while personal questions and details provided a more informal view of the individual behind the title. Together, the five profiles created a broader portrait of Dataguard through the people responsible for leading it.
05 // My Role
I was involved throughout the series' development, helping shape the concept and format before supporting production, filming, editing, and distribution.
Working across five individual profiles required maintaining a consistent identity for the series while allowing each leader's personality and perspective to remain the focus.
06 // The Result
Who We Are became a five-part leadership series that gave Dataguard a more personal way to introduce the people behind the organization.
Together, the films documented different functions, personalities, and perspectives across the company's leadership team while creating a consistent piece of employer and brand storytelling.