Thinking
Notes, observations, research, and ideas. A continuously evolving collection of independent thinking across business, strategy, design, economics, and the built environment.
004
The Blue Tsunami
We interpret collective outcomes as though they represent a collective intention. Millions of people make individual decisions for different reasons, and we combine those decisions into a single result.
003
The Geography of Ambition
We think of ambition as something that originates entirely within us. But our aspirations are also shaped by what we see, who we meet, and the opportunities we believe are available.
002
The Problem With Optimization
The mathematics can be entirely sound while the decision itself is fundamentally misguided.
001
The Value of Being an Amateur
There's a difference between respecting expertise and believing that expertise is required before you're allowed to participate.