•

Programmatic
Brand Campaign

Role:

Digital Marketing Specialist

Focus:

• Paid Media

• Brand

• Acquisition

Contribution:

• Strategy

• Creative

• Agency Collaboration

• Optimization

Year:

2023

Type:

Digital Campaign

Extend the Fluid Truck brand across programmatic

media to drive awareness and acquisition for both

self-service and long-term rentals.

Programmatic
Brand Campaign

Extend the Fluid Truck brand across programmatic

media to drive awareness and acquisition for both

self-service and long-term rentals.

Role:

Digital Marketing Specialist

Focus:

• Paid Media

• Brand

• Acquisition

Contribution:

• Strategy

• Creative

• Agency Collaboration

• Optimization

Year:

2023

Type:

Digital Campaign

Role:

Digital Marketing

Specialist

Focus:

• Paid Media

• Brand

• Acquisition

Contribution:

• Strategy

• Creative

• Agency Collaboration

• Optimization

Year:

2023

Type:

Digital Campaign

01 // The Opportunity

Fluid Truck was expanding its digital acquisition engine and needed a scalable way to reach high-interest audiences across premium publisher inventory.

Programmatic advertising allowed us to deliver the right messages to the right audiences at scale, driving brand recognition and qualified traffic to the rental platform.

02 // The Campaign Strategy

Every asset was intentionally designed to adapt to the unique constraints of each format, so the message stays clear, the brand stays consistent, and the call-to-action is always front and center.

Audience

Compositions built from the ground up for each placement, not just resized.

Message

Headline, value prop, and CTA are always structured for instant scanability.

02
Global Strategy
Sets enterprise objectives and hedging principles.

Format

Fluid Truck identity carried across every format and message direction.

Action

Creative tested, iterated, and optimized based on performance data.

Audience

Compositions built from the ground up for each placement, not just resized.

Message

Headline, value prop, and CTA are always structured for instant scanability.

Format

Fluid Truck identity carried across every format and message direction.

Action

Creative tested, iterated, and optimized based on performance data.

03 // Creative System

Two distinct creative directions designed to communicate Fluid Truck's value across every screen.

04 // Built for the Placement

Every asset was intentionally designed to adapt to the unique constraints of each format, so the message stays clear, the brand stays consistent, and the call-to-action is always front and center.

Responsive Design

Compositions built from the ground up for each placement, not just resized.

Clear Hierarchy

Headline, value prop, and CTA are always structured for instant scanability.

02
Global Strategy
Sets enterprise objectives and hedging principles.

Brand Consistency

Fluid Truck identity carried across every format and message direction.

Performance Focused

Creative tested, iterated, and optimized based on performance data.

Responsive Design

Compositions built from the ground up for each placement, not just resized.

Clear Hierarchy

Headline, value prop, and CTA are always structured for instant scanability.

Brand Consistency

Fluid Truck identity carried across every format and message direction.

Performance Focused

Creative tested, iterated, and optimized based on performance data.

05 // Media & Optimization

The campaigns were executed in collaboration with Keynes Digital, extending Fluid Truck's acquisition strategy across programmatic media through audience targeting, creative testing, and ongoing optimization.

Audiences

Commercial fleets, service businesses, and operators

Targeting

Geo, industry, interests, and in-market behavior

Testing

Multiple creative variants, CTA's, and landing pages

Optimization

Ongoing performance analysis and bid optimization

Goal

Drive qualifed traffic and completed rentals or long-term contracts

Goal

Drive qualified traffic and completed rentals or long-term contracts

Audiences

Commercial fleets, service businesses, and operators

Targeting

Geo, industry, interests, and in-market behavior

Testing

Multiple creative variants, CTA's, and landing pages

Optimization

Ongoing performance analysis and bid optimization

Goal

Drive qualifed traffic and completed rentals or long-term contracts

Goal

Drive qualified traffic and completed rentals or long-term contracts

06 // My Role

I supported programmatic campaigns from the Fluid Truck side, connecting internal marketing objectives with creative execution and our agency partner, Keynes Digital.

My work included shaping campaign strategy, developing and coordinating creative assets across placements, collaborating with Keynes Digital on campaign execution, and using performance insights to inform ongoing optimization.

07 // The Result

The programmatic campaigns expanded Fluid Truck's digital reach and drove meaningful engagement with the rental platform.

Expanded Reach

Increased brand exposure across high-quality publisher inventory.

Qualified Traffic

Drove high-intent users to the platform and rental pages.

Strong Performance

Consistent CTR and conversion performance across formats.

Actionable Insights

Creative and audience learnings informed future campaigns.

Expanded Reach

Increased brand exposure across high-quality publisher inventory.

Qualified Traffic

Drove high-intent users to the platform and rental pages.

Strong Performance

Consistent CTR and conversion performance across formats.

Actionable Insights

Creative and audience learnings informed future campaigns.

06 // My Role

I supported programmatic campaigns from the Fluid Truck side, connecting internal marketing objectives with creative execution and our agency partner, Keynes Digital.

05 // Media & Optimization

The campaigns ran across premium programmatic exchanges with layered audience targeting and continuous optimization.

Audiences

Commercial fleets, service businesses, and operators

Targeting

Geo, industry, interests, and in-market behavior

Testing

Multiple creative variants, CTA's, and landing pages

Optimization

Ongoing performance analysis and bid optimization

Goal

Drive qualified traffic and completed rentals or long-term contracts

Audiences

Commercial fleets, service businesses, and operators

Targeting

Geo, industry, interests, and in-market behavior

Testing

Multiple creative variants, CTA's, and landing pages

Optimization

Ongoing performance analysis and bid optimization

Goal

Drive qualifed traffic and completed rentals or long-term contracts

Programmatic Brand Campaign

Programmatic Brand Campaign

Programmatic
Brand Campaign

Programmatic
Brand Campaign